The DJ Struth Mate Show Is Not Your Average Radio Show
DJ Struth Mate is an Australian radio presenter who primarily promotes independent music from around the world.‘The DJ Struth Mate Show’ has been running weekly since 2015 & is a solo job of passion. Interviews with musicians and artists in various creative communities are always fun & informative so Stay Tuned!
MT/Tracey: Struth Mate! I miss you and our little show segments…..So now what are you doing with the DJ Struth Mate Show?
DJ Struth: ‘Sup Tracey! Yeah a few months back I changed the format of the show to become a simple mixtape of submitted music. As a presenter sometimes you feel like you’re wasting your breath but I’m back now speaking & treating it as a therapeutic release. If anyone listens as of now, good luck on lasting a whole show from start to finish & getting every sarcastic reference.
MT: You had funny sounds effects in your shows, which I think added a unique style to what you have to offer making it a ‘Show’. Are you still doing adding the koala screaming noises or bird noises etc.?
DJ Struth: Those sound effects are still there & I could never get rid of ‘koalas_mating.mp3″ Realistically they are simply for filler moments of dead air, transitions & referencing the topic being spoken about. Besides a couple of parodies I don’t know of anyone using silly samples in the same vain currently. I guess it is unique now but of course inspired by early nineties cheesy radio I was tuning in growing up.
MT: I’ve noticed you have tried something different recently with doing interview/podcasts with artists. Will you be doing more of this?
DJ Struth: I think an artist deserves some more detailed focus if they are going to take spare time to chat with me. With this in mind I’ve been happy to chat via video as well as audio. These lead to something more personal & as funny as it sounds I’ve begun to back off on doing too much research. I’m hoping the listener/viewer enjoys the ride of discovery behind the artist alongside. They may be a bit longer than the regular show as a separate project but I enjoy editing something to help promote in any way.
MT: Where do you find your music to play on your show?
DJ Struth: Currently all music is submission based from social connections to me directly unless I’m listening to someone new. That’s when I’ll reach out personally to get their details for a promo & feature on next available show.
MT: For those who don’t know, can you tell us why you have horns?
DJ Struth: So I can throw in a “I’m Horny” joke in any situation. ‘badum_tssh.mp3’
MT: Primarily who is your audience?
DJ Struth: I tried to find this out with a survey once but it was flawed methinks. If I had to break it down 30% Regular listeners, 40% Artist that was featured, 15% Newbs who never listen after one show again, 10% Peeps who accidentally clicked any link to the show, 5% Me listening back on quality on platforms.
MT: What is personally your favourite (dare I ask) genre of music?
DJ Struth: Growing up we all went through phases of music & changes that evolved. Truly I love Rock, as broad as the term is. A 4-piece band with a vocalist, guitarist, bassist & drummer that have a pic with their horns up will always garner my attention. It’s more my go-to when I’m craving some older tunes.
MT: I have only recently learned that you don’t own a TV set! I really think we need to get a ‘Go Fund Me’ for you to get you a nice TV….Although it’s not entirely music related….just wondering why no TV?
DJ Struth: I found a TV set with endless commercials was more of background noise to anything creative on hand. A ‘Go Fund Me’ for a decent wireless mouse may be more achievable…
MT: Before you moved into radio, what were you doing musically before?
DJ Struth: I crossed over into radio after a stint at being an indie musician. Recording, Live performance, Weddings, Busking & singing the national anthem yada yada yada. That little bit of background gives me the utmost more respect for the artists I feature.
MT: Radio and bloggers do so much in trying our very hardest to try and help artists out. What is the one thing you wish for, that artists would do when you play their music?
DJ Struth: Acknowledgement of being featured. A ‘Thank you’ is always appreciated too. Some artists go above & beyond in reciprocating promo but there’s also a ghost factor. To all the ghosts, You suck.
MT: You know, I love your Instagram. For those who don’t understand your sense of humour, they soon get to know when looking at your Instagram. Can you just tell me why the chef sessions with the cut up banana’s and apple…..(in beautiful lighting and inspiring background music)?
DJ Struth: If you try to understand stuff I post on Insta you will get a headache sweets. I always ponder what would get attention. The fruit cutting you mentioned was parodying The #SaltBae guy. #SugarBae basically. All fruit was eaten after, no waste!
MT: You love mentioning products on your show with what you have tried and you share with your experience with your audience. Can people send you their products to review for them?
DJ Struth: I’ll mention whatever I’m into each week so products or merchandise will always get random mentions. Tried tagging major brands but no attention there. I have everything from coffee mugs, shirts & CDs sent via mail from amazing people. I would never say no to reviewing something of any media. Send away Struthings!
MT: Does your cat sit with you when you are recording your show?
DJ Struth: Coco the cat does not sit for recordings anymore. She did some work for Andrew Lloyd Webber which took her out of her contract with the Struth show. We still live together too which is awkward you could imagine…
MT: We often hear and know how difficult it is for independent artists, but can you shed some light on how difficult it is to get a radio show up and recognized and how much time you spend on putting your weekly shows together?
DJ Struth: It may take an hour or it may take a whole week to put a show I deem worthy of airing. I really enjoy the ‘One-Take’ Approach which gives the raw feel. so mistakes are made & amended quickly. When I finally get a show up for the internet I do have that moment of wonder that this is the one that will spark a new regular listener.
MT: Where would you like to see the ‘DJ Struth Mate Show’ go and what is your ultimate goal?
DJ Struth: It’s not going anywhere (Lesson Learned) but would love to continue chatting with willing peeps. Ultimate goal is to keep creative myself & promote creative artists.
MT: Other than Mixcloud, where else can people and fans hear your show?
Promotional Avenues For Indie Artists via Internet Radio
G’day Everyone, DJ Struth Mate here & I’m here to share my personal little bit of insight into getting your music heard & promoted in the ‘Internet Radio’ world from personal experience.
To start off with I am a musician myself & have dabbled in recording, producing, live performance etc. over the years, as I’m sure most of you have too.
I was content with uploading a song or a video here or there on social music media platforms but after a while of trying my hardest to ‘self-promote’ I became so much more focused on the variety of stuff that I was discovering in the process.
My recording sessions started getting replaced with juke-box evenings of sounds from all over the globe. It’s happened to us all!
I then I had my own moment of personal discovery as I was asked to be interviewed for an international internet radio station & not going to lie, I was over the moon! An Indie solo artist from Australia got chosen & I embraced it.
It ended up with nothing much else garnered at the time other than five minutes of me chatting to a ‘robot’ of a host & a song of mine aired to a ghost audience.
My mind was struck via the fact that I literally had my recording played to a deaf internet world & with no promotion or anything it was a bit..well. disheartening…annoying…discouraging so to speak.
Now here’s where my ‘Epiphany’ moment happened! 🙂
Why can’t I, someone who enjoys discovery of music, share the sounds , I like, with the rest of the world via a medium like this?
“Absolutely Nothing” was the answer!
After learning the process & connecting with the right people I have gained the loyalty & friendship of the teamhttp://www.weststarradio.com
I am now an administrator & currently host a weekly show of content I create for listeners that consists of featured artists I have connected with, interviews & more shenanigans.
Okay ‘story-time’ over now. I have been sharing as many new artists as I can to date & shall continue with passion Y’all!
Seeing as you are reading this on https://www.musictalks.xyzyou have obviously found some people with passion for their work. #URock MusicTalks ! (A wonderful platform for musicians!)
This is the underlying difference in an artists pursuit for sharing their work via this route.
Attention! Not all internet radio stations are there to actually help ‘you’ out!
Not a big newsflash as I & possibly yourself have discovered but that stigma shall be changed, at least on my end.
Sure bands have to use SoundCloud, ReverbNation, YouTube & so on ( Which are necessary ) but to have someone credible & passionate about making sure your work is heard to a different, if not, a broader audience ,you can’t really complain.
Some of them have huge fan-bases that follow their lead in musical taste. A few extra followers for your craft can’t hurt surely?
In your discoveries you will find some are run in a ‘Bot’ like fashion & some want your hard earned money in exchange for their ‘services” ?
Seriously? That is not, or shall ever be what I’m about personally about. ‘Pay to Play’ is over!
Not knocking any of the stations that run on charity specific donations for air-play & similar either.
I want y’all to be wary of sending your tracks (your blood, sweat & tears) to a random person, claiming that “I Love Your Sound” or “Shall Play Your Song Again”.
If you were to ever speak to the artists I have featured personally on my show, I’m pretty sure they would say I have kept up on the communication front to the best of my ability with more than these types of quotes.
*Quick Mention:Language barriers & time zones have been obstacles for DJ Struth Mate & if I have ever made mistakes on my end I’m always empathic straight away & try my best to ‘make good’ for all that was promised. Honesty is my highest regard in these situations & it has led me to more confidence/connection with real people so a negative becomes a positive.
Do your‘own’research or maybe you have a’Buddy-band’who knows of a station that is possibly specific to your genre of music.
*Hint:Once upon a time I dropped a ‘cartoon show’opener theme song in the middle of a track I submitted & guess what…? It got aired! Ha. This proved to me that some Stations/Presenters aren’t doing their full research in advance of advertising on your behalf.
In this situation it was noticeable, My hint is not to edit your tracks with altered sounds but mainly to focus on the right contacts to send to who are genuine.
Your main goal will always be to get promotion out via all means & get as many people hearing your sound.
Strike gold with the right audience & you have situations say for example, a tiny ‘folk’ band from Ireland can gain a massive following in ‘underground’ Japan! (too far-fetched? You never know?)
That is only admirable for an indie musician/band! Wishing you the best of luck in sharing your creations!
So all you creative artists who have the ability to multi-task via music-making, promotion & such in a ‘Do-It-Youself’ situation#URock !!!Much respect thrown your way of course.
Never going to be one to discourage tunes being shared globally but always make sure you check your sound too via different mediums e.g. mobile device & home speaker set-ups before sending through as once it’s in their hands for use your final mix is totally ‘out there’ for them to use at their discretion.
That’s not being negative either, just that radio editing will always vary from every set-up.
I always make sure to include the track submitted in it’s original form via the means I have been given.
For sure, most random presenters will be striving for this with their own means. You will find out the others who go, just that little more above the mark to ensure quality broadcasting
To each their own of course. 🙂
So ultimately I say send & share your tunes to possible radio stations that are on the interweb & know that no matter what, there will be someone, somewhere listening & you may just get a new fan that would love to connect with y’all on some level!
Know that for every time you send out a message or submission that there will be some that respond with genuine excitement & use your instinct to weed out the rest is my advice.
Wowsers may have seemed a little negative towards the path that I have taken on board but I know in my heart that what I do is with more than ‘self-promotion’ now.
I share talent I have found via searching/connecting with real people & hopefully you shall find the perfect, ongoing promotional situation for yourselves.
So thank you for time & reading pleasure regarding this little insight into my world.