Daniella Mason assembles star studded girl Gang Music Video
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“Daniella Mason is woman: hear her roar,” Billboard‘s Glenn Rowley wrote on Friday. “In the clip [for her new video], Mason rallies fellow female artists including Cam, Alanna Royale, Nightbirde and more for a celebration of feminism as they, quite literally, dismantle the patriarchy in the form of a mannequin. ‘I do my dance, I make my plans/ And my own money/ Don’t say I can’t, you know I can/ Don’t call it lucky/ One woman band, that’s who I am/ The way I run it/ ‘Cause I’m woman lover powerful/ Woman lover powerful,’ she declares as her friends cheer her on.”
“I wanted this video to tell the story that I’ve been storing deep in my belly for a long time— the rage and triumph over what society has demanded from me as far back as I can remember. But I didn’t want it to be a lonely tale of an angry woman scorned. I wanted to inject a sense of camaraderie, a sense of diverse thought and emotion, and all the things we are. I wanted to inject my community. Cue: all of my favorite Nashville lady artists joining me in my quest!,” Mason explains. “I wanted this video to elevate all of us and to elevate our community as a whole— not just myself and my vision. They brought their everything and helped me show so many facets of womanhood. We see Cam, beautifully posing in her newly-announced pregnant state; we see Nightbirde, my friend who had breast cancer while we wrote this; and we see my friend and photographer, Jacqueline Day, remove her wig and reveal something she’s kept quiet. Every artist lent me their voice, their heart, and their body. They just brought it all together and helped me tell a story so much bigger than myself. And that’s really the only reason I’m here.”
Co-written by Mason and produced by Super Duper (R.LUM.R) and Robert Marvin (Tove Lo, Kelly Clarkson, Cher Lloyd), “Woman Lover Powerful” marks the first cut from the Nashville-based alt pop artist’s forthcoming EP, Physical State, due out early next year. The new album is a continuation of her highly regarded State of Mine sound series that includes previously released EPs, Mental State and Emotional State.
While Mason is no stranger to pop commerciality, earning millions of streams on Spotify and praise from the likes of The Guardian, V Magazine, and Refinery29, it’s her left-of-center musicianship and distinct powerhouse vocals that afford her credit in tastemaker and alternative spaces alike. Mason’s material is pop for pop’s sake, generating a balance between club banger and emotional gut punch that blurs genre lines to convert fans of all musical sensibilities.
Daniella Mason Assembles Star Studded Girl Gang Music Video