Live Trigger is Doing it for the Artists with Co-Founder Andrea Abbondanza


Artists who are actively pursuing their music careers will certainly know what difficulties lie in trying to find places to perform, platforms to find opportunities as well as communicate with other artists are. With so much out there, it’s hard to know how they function, what they do and how they will actually help you as an artist. 

If you haven’t heard of Live Trigger yet, you are probably wondering why? A platform totally dedicated to artists providing a service free of charge and is super easy to understand and use.

You can book shows, find live venues and bands along with it fast becoming one of the biggest social network platforms worldwide. 

We interviewed co-founder Andrea Abbondanza to find out more about Live Trigger, how it began what it is and plans for the growing mega platform.

 

SEO/Co-Founder of Live Trigger


Live Trigger is Doing it for the Artists with Co-Founder Andrea Abbondanza

Tracey: Hello Andrea, nice to cyber meet you! What is Live Trigger, in a nutshell?

AndreaLiveTrigger.com  https://www.livetrigger.com/ is the most advanced and creative live music community on the planet. It helps connecting bands, musicians, venues, and promoters book amazing live music shows!

If you are musicians, on LiveTrigger you will find those venues you would like to play at, plus the artist you would like to play with. It will create heaps of new opportunities for you!

If you are a Venue or a Promoter, on LiveTrigger find those artists you would like to work with. It saves you time and money!

 

MT/Tracey: I see that Live Trigger is located around the world, where did it begin and who started it?

Andrea: LiveTrigger was born in Milan in 2012 when my friends Gio, Gianluca, Jacopo and I decided to create a sort of CouchSurfing https://en.wikipedia.org/wiki/CouchSurfing for bands; that’s when we started to conceptualise LiveTrigger. Since then we have put a lot of effort into the project, and we are now in the third version of the platform.

LiveTrigger is present in 59 nations, with the biggest presence in the USA, UK, Canada, Australia, Europe and South Africa, especially Italy, where I am originally from.

 

Live Trigger is Doing it for the Artists with Co-Founder Andrea Abbondanza

MT/Tracey: How did the team of Live Trigger meet and evolve?

Andrea: Everyone is still collaborating, and now we have new friends helping: Jemma, Bill and Jack Golding  https://jackgolding.com/  are helping me with the interviews and social media, cause I also have a daily job, so it’s hard to keep up with everything.

 

MT/Tracey: What’s the concept behind booking independent artists. How does it work?

 Andrea: There are 2 ways to book shows:

    1. Organise shows in an independent way (DIY): it means book shows by yourself, organise concerts for your bands or musical projects and help other musicians like you to organise live music concerts. It means to expand your music network and always make new friends through music and thoughtful connections. LiveTrigger support the independent way of booking shows
    2. Pay to play shows: that’s the other way around, you or your band play to play shows. LiveTrigger doesn’t support this way of organising shows.

 

MT/Tracey: How many booking agents do you currently have on Live Trigger?

Andrea: 975 verified promoters and booker on the platform worldwide as far as today, in more the 60 nations worldwide

 

MT: Can you tell us, how the idea was evolved. Was it something you were actively brainstorming or discussing over a spaghetti bol or was the idea born out of personal necessity and experience?

 Andrea: I always loved live music. When I was 14 years old, my parents bought a drum set   https://zerotodrum.com/ for my sister Alice, and I started to use it. With a few friends, we started my first band, called Hermano and the Marines  https://myspace.com/hermanoandthemarines/videos, when I was 16. That’s when I started to play shows in Milan and Italy. When I was 18 I started my adventure with Seditius https://seditius.bandcamp.com/album/misplaced we recorded a few albums, and we toured a lot of countries in Europe, we had a lot of fun, we made a lot of friends and played a lot of shows, from Amsterdam to Paris, from Berlin to London to Athens. When we were touring, it was great to meet new people and have heaps of fun 🙂 The personal connections and deep friendships born in this period are still super important.

Once in a tour with my best friend and Seditius’ singer Gio we were discussing how hard is to book shows, especially for independent musicians, and to book tours https://www.livetrigger.com/magazine/underground-guides/step-by-step-guide-on-how-to-book-a-tour-for-your-band/  As I said before, that’s when we created LiveTrigger.

 

MT/Tracey: So, tell us a bit about the artists? Do they post their music up or show live footage on their profiles for venue’s/promoters to see? What do they need to do to be listed on ‘Live Trigger’.

Andrea: Every musician, band or promoter can subscribe LiveTrigger for free  https://www.livetrigger.com/want-to-play-more/ . They can upload their music, pictures, send private messages to promoters, venues or musicians and start organising shows. They can also rate other users anonymously.

Co-Founder of Live Trigger

MT: What is a typical day for you at Live Trigger?

Andrea: I go through all the email that we receive (big job), and I reply to all of them. I then check the backend if everything is in order. I then read articles about music and I try to find amazing contacts like you Tracey, that want to connect with us and that love music 🙂

 

MT/Tracey: I’m one of those people who don’t notice the big sign in front of me and look at the small print and I couldn’t help but notice your very hilarious text at the bottom of your website. “Proudly Made By Those Lazy Italians”. Is everyone behind ‘Live Trigger’ Italian? (and lazy:)

Andrea: ahahahaha Thanks for noticing that Tracey. I’m living in Melbourne now, Jacopo is in London and Gio and Gianluca live in Milan. We have Jemma, Bill and Jack from Johnston Street  www.johnstonstreet.net/ helping me here in Melbourne. They all are booker here in Melbourne, they mostly organise the punk rock shows.

 

MT/Tracey: Excuse me for not believing you are lazy as a site of this magnitude comes with hard work. How long did it take for ‘Live Trigger’ to get to where it is today?

Andrea: OMG we started in 2012 and we worked a lot on the project. In Europe and I guess worldwide Italians have the reputation the be lazy, so that’s why we used this motto to make fun of ourselves and Italy, that is not the most efficient place in the earth, lol.

 

MT/Tracey: If an independent artist/band wanted organize a world tour by using Live Trigger, what would you suggest they do and start with?

Andrea: First of all they should subscribe LiveTrigger, then create a profile and optimise it. I recommend to upload images and create a nice BIO so others will recognise the profile as legit. Then they can start connecting with people by using the map and the search filter integrated in the dashboard.

We created a help centre section that can help new users navigate LiveTrigger

I suggest to click this useful support article https://www.livetrigger.com/help-center/searching-and-booking/book-shows-livetrigger/ and to watch the following video:

MT/Tracey: What industry were you in or what did you do before ‘Live Trigger’?

Andrea: I’m a marketer and my passion is SEO. Before moving to Australia I was a criminal lawyer for 5 years in Milan. I like my new career. What I keep loving is music, drumming, book live music shows as a promoter and have fun 🙂

 

MT/Tracey: Currently you have offices in Milan, London and Melbourne; can you tell us of any future plans in how you would like to see ‘Live Trigger’ evolve and grow further?

Andrea: Yeah, LiveTrigger is driven by passion and not by money, so we dedicate as much time as possible to the project. All other international players, like Sonicbids, Indieonthemove, Reverbnation and others, they are all paid services, but LiveTrigger is free.

So we would like to find investors, for sure or young musicians that would like to collaborate with us as volunteers, so they could learn how to manage and book shows.

I started with LiveTrigger and now I have a raising career in digital marketing. I always recommend to follow our own passions and learn what we like. The reward sometimes is not immediate, but it will come in future, maybe!

 

Great chatting with you Andrea, thankyou for your time, have a great day!

Thank you so much Tracey for having me and thanks for supporting LiveTrigger project and the independent music scene 🙂

Live Trigger is Doing it for the Artists with Co-Founder Andrea Abbondanza