why You need to fail & how to stand out in the crowd


 

Hands above water

How many emails do you get in your inbox with so much advice on how to succeed?

How many times have you tried something based on the advice given from your emails on how to release an EP/single/album, distribution to ‘X’ number of online stores, how to get your music on radio and blogs, what the particular source it suggests; and on it goes.

If you’re a beginner, I guess you will need some guidance on some of these points, but at the end of the day, you have an EP/single or album distributed to every online store, you’ve reached out to radio and blogs, you’ve had some cool photos and an awesome video and last of all, you’ve splashed your new music out on social media while you check every day what’s going on.?

No-one’s commented, no-one’s listened and no-one seems to really care.

Mainly because the last line is probably closer to the truth than what you would probably admit to or dis gruntingly want to admit to.

You can keep reading the ‘How to’s’ and become overwhelmed with it all not really knowing where you went wrong.

First of all, you didn’t go wrong. You have done everything that’s suggested, you’ve worked hard…..but maybe the reality of it, is that you need to work harder. You also won’t know until you’ve found the issues after making countless mistakes. Remember; mistakes are a good thing!

Lets get to it and find out what more you can do, but first, I need to clear something up before I proceed.

Your music MUST be cutting edge. Not average, not good, but outstanding.

Outstanding means these typical points most A&R, managers, labels even blogs listen for:

  • If the first 30 secs don’t grab anyone, then it’s unlikely to grab an audience

  • If your music is out of tune and out of time….don’t do it.

  • The beat and melody will usually always come first. Eg: If someone has their radio on and it’s at low volume, the first thing that sparks attention would be the beat and the melody. They would then turn it up to hear more….with great vocals and lyrics on top of that gaining interest and excitement. People who are general listeners of music will not crank up a song plucked out of an online store or Spotify if:  Firstly they don’t know it, and secondly if they don’t like it.

You have to get people’s attention first.

  • If your singing doesn’t resonate with the listener and you’re not getting it across, (meaning people don’t understand it) and you’re out of tune dramatically, forget it.

  • Production is very much dependent on the style of music you record and is also a personal aspect, regardless if it’s a full-on orchestra or just guitar and vocal. But the quality of the sound MUST be good.

This is why there are various sites that offer ratings and feedback from PEOPLE. They comment on what they don’t like (if you’re lucky) or just give you a thumbs down if they don’t like it. These give you a great indication on whether the track will be received well. These are the general listeners ears.

Having said all that, what happens when you still have a killer song that seems to get sucked down the gurgler? The common and very natural thing to do with most artists, is to pick yourself up and go again at another song…another track. This time, you will just somehow make it better with perhaps production?? A stronger song?? Better Vocals?? Maybe it was the mix? Maybe the mastering didn’t cut?

Not sure how many artists actually take the time out to listen to other established artists and even successful business people, but you really need to be doing this if you are a serious artist.

Listen to their past experiences and mistakes, hear what they are saying and how long it’s taken them to get a track going for example. But whatever you do, don’t expect it to happen overnight. (hence why I do these podcasts with people who are and have been successful….these are for you!)

Do you know why majority of artists don’t happen overnight? It’s because it takes time for them to build their audience. Please don’t come back at me saying that artists the likes of Ed Sheeran made it quickly because it wasn’t the case. Not only that, major artists are major because they have large record labels with a machine behind them. (I’ve mentioned this many times before in previous e-books and blog posts)

If you do plan to release an EP/Single or Album, know that JUST releasing with your video and great photo’s, having it up on blogs, radio and social media, quite often won’t be enough to cut through.

Suddenly another new track and/or artist is here, just another out of the thousands each week releasing new music.

(Hope that puts things into perspective a little.)

The KEY!

You need to get in front of people BEFORE the release. You need to get on social media, twitch, perform acoustically on twitch, Facebook video live, Periscope live, twitter live, Instagram live, Busker etc.

You need to post things about you that IS NOT music related.

Let people know who you are, what else you do…but don’t hit them with “HEY….LISTEN TO MY NEW SONG….I KNOW YOU DON’T HAVE A CLUE WHO I AM, BUT I’M JUMPING UP AND DOWN FOR YOU TO STOP AT MY POST AND LISTEN TO MY MUSIC”……Arrrrrr, right….along with every other post before you and after you.

Quite a while ago I put together a part one and part two e-book on how to create great video content, there were even tips in the books saying similar things to what I have done so in this blog post.

There was a reason to why I put this together.

That reason is because; there are not many other emails or other online music sites giving the real deal about how to really get out there, and that video is key along with your plan and your strategy. (Yes…..yet another free e-book with a complete plan and strategy which outlines all the bits in-between that others do not even delve into)

You will notice, if you haven’t already, that if you have been lucky enough to recieve all my free e-books, you will then know how to piece together great content for your plan and strategy.

If not, you can still find them either by joining, or through our store or shop. 

So many artists will send me messages asking me HOW to do something……I then know they either don’t know about this page on tips, or don’t have or read the free e-books.

 You have to put the work in yourself on social media too!

I’ve been very fortunate to have guidance from a team of expert marketers, business people and entrepreneurs; we all see and know how business works….but I rarely see this with artists.

At the end of day…you need:

  • An exceptional song

  • A Plan

  • Your Strategy

  • Lots of content (in various formats)

  • Lots on interaction

  • And a new way to share YOU on social media

If you do want any of the Free E-books you can join to one of our first ones.

Here are some links for the one’s via Facebook Messenger:

If you would like to know how to piece together your plan and strategy and other information to help you understand what is needed as an artist, we have our 60 page Indie Essential Guide which includes more in detail. Please know, that you need to do these things in order to see a difference in your audience growth and success. https://www.musictalks.xyz/shop 

All the e-books I have put together from scratch FOR THE ARTISTS to help them. (and no, I’m not mad, just still a little puzzled why so many expect to get all the answers in a few lines via a PM)

 

Why Some indie music artists will make it and others won’t


Musicians Falling

I have written quite a lot about social media, marketing and other related tips for artists, but I am still surprised at how many artists do not go to the effort of putting the tips in place.          There is a reason for tips, and that is to learn more to create better engagement and to build your profile and audience.                                         The one thing artists need to remember, is that it really doesn’t happen overnight. However, it will happen faster if you just put aside some time each week to perfect your overall presence.

​The very first thing, which I have mentioned some time back, is to make sure ALL of your social media pages have the same images. This is your brand and this makes it easier for people to find you. When people are looking for you on other platforms, they are looking for what is familiar to them.

 

  • When you have several social media accounts, try to have the same (if you can) name on all your accounts. Preferably your name as the artist. Not some stupid and difficult name that means nothing, hard to remember, or we can’t even spell easily.

  • I’ve mentioned about posting your music up previously, but I still see artists constantly just posting their music, and worse still, you haven’t told us anything about the music? Is it new, is it a new video to a previously released single? Where did you record it? Who produced it? What’s it about? Does it grab your attention?

  • If you are trying to build your fan base, it’s not going to happen if you are just posting up links to your music. People do like to be entertained. Less people are now clicking over to listen to music, so you need to build a relationship with them first.

  • Engage in other social media posts, not only that, be active and make comments on blog sites; get involved. Don’t be lazy and think by posting anything quickly will actually get you anywhere. Put some thought behind it.

  • If you had a blog, how nice would it be to get some comments? Keep this in mind when you’re reading other peoples blogs and posts. They too would love some comments, and you know what?….they will remember you as an active player.

  • Before you post up all your music, and only your music, show your audience who you are. What did you do on the weekend? Do you have a sense of humour? What’s your views on other topics other than music? (preferably not politics) Let your audience get to know who you are first. You will be more inclined to build relationships with your audience, and they will be more inclined then to listen to your music.

  • Be nice. Some people find it hard to be nice, I know. But if you don’t want to get blocked or lose fans, think twice before you press that post button.

  • DO NOT send those PM’s saying‘I have new music for you to check out’, to busy blogs…please. 🙏🏼 It just tells us one thing about you. You’re lazy.

Ok, so that may seem a little harsh, but really. What do you think it tells the people running busy blog sites? Ok, I’ll tell you.

When there are other artists going to the effort of reading actual blog sites and checking out radio sites to take the time out to email those sites, it tells us that, “hey, they made an effort”, Cool…then we open the email…and we’re either really loving it, or our jaw drops. Why?

The difference between an email with just a link and no introduction as to who you are, no information, no social media links to even see you, no hello…means goodbye.

Then there’s the Hi there, and some actual effort into spending a few minutes into your email is the difference in being heard and not.

  • Whatever you do, DO NOT play the follow and unfollow game. This is the worst! Just tells people you are not interested, really.

  • Have you ever heard a song or noticed a band or artist and thought to yourself, what a crap song, how did they get all the attention it did? Then you find a song that rocks your socks and think, this needs to be heard. Why hasn’t this artist been noticed?

The simple truth (generally) is that it is obvious to blogs, media and radio who is active and works hard. These artists, despite them perhaps not quite having an exceptional song, may only have a mediocre track, but is noticed because they are emailing, socialising, putting themselves out there, commenting and creating a following by getting involved. They are sharing other interests and engaging others. They are welcoming their community while building it.

Then there’s the artist who has unbelievable music who doesn’t communicate and only tells people when they have new music coming out and that’s it. Despite if that artist has gone to the effort of paying PR to distribute their music. They still need to make the most of it and get involved. It’s so unfortunate when this happens.

I have time and time again, tried to contact incredible musicians and artists asking if they would like to be featured, or asked if they could send their press release, chasing them up, only to get no response, no email back. Artists who are perhaps not aware that their music has been placed; blogs and radio would go to the effort in trying to reach out to them and tag them, and still no response. Not even recognition. After several times of trying to reach out to artists who have incredible music, they really only have themselves to blame in not responding or at least recognising the effort made to help them out. After all, they could have been asked for an exclusive interview.This is why so many great artists and great music goes down the gurgler and sucked in by those deep dark cracks never to be heard. 

While this all may seem a little rough for some, it is the unfortunate reality of what goes on, on a daily basis.

So, if you are a serious artist and want to be noticed, then get it together and treat your music like you would any other business. Get out there and do what you can to show others you are serious and worthy.

Oh, and one last point. Please, check to see if all your links are working on your website and social media pages.

There’s nothing worse (than the follow/unfollow game) than when we want to actually check out who you are, click on your link to be greeted with ‘Sorry, this page isn’t available. The link you followed may be broken, or the page may have been removed’.