Why Some indie music artists will make it and others won’t


Musicians Falling

I have written quite a lot about social media, marketing and other related tips for artists, but I am still surprised at how many artists do not go to the effort of putting the tips in place.          There is a reason for tips, and that is to learn more to create better engagement and to build your profile and audience.                                         The one thing artists need to remember, is that it really doesn’t happen overnight. However, it will happen faster if you just put aside some time each week to perfect your overall presence.

​The very first thing, which I have mentioned some time back, is to make sure ALL of your social media pages have the same images. This is your brand and this makes it easier for people to find you. When people are looking for you on other platforms, they are looking for what is familiar to them.

 

  • When you have several social media accounts, try to have the same (if you can) name on all your accounts. Preferably your name as the artist. Not some stupid and difficult name that means nothing, hard to remember, or we can’t even spell easily.

  • I’ve mentioned about posting your music up previously, but I still see artists constantly just posting their music, and worse still, you haven’t told us anything about the music? Is it new, is it a new video to a previously released single? Where did you record it? Who produced it? What’s it about? Does it grab your attention?

  • If you are trying to build your fan base, it’s not going to happen if you are just posting up links to your music. People do like to be entertained. Less people are now clicking over to listen to music, so you need to build a relationship with them first.

  • Engage in other social media posts, not only that, be active and make comments on blog sites; get involved. Don’t be lazy and think by posting anything quickly will actually get you anywhere. Put some thought behind it.

  • If you had a blog, how nice would it be to get some comments? Keep this in mind when you’re reading other peoples blogs and posts. They too would love some comments, and you know what?….they will remember you as an active player.

  • Before you post up all your music, and only your music, show your audience who you are. What did you do on the weekend? Do you have a sense of humour? What’s your views on other topics other than music? (preferably not politics) Let your audience get to know who you are first. You will be more inclined to build relationships with your audience, and they will be more inclined then to listen to your music.

  • Be nice. Some people find it hard to be nice, I know. But if you don’t want to get blocked or lose fans, think twice before you press that post button.

  • DO NOT send those PM’s saying‘I have new music for you to check out’, to busy blogs…please. 🙏🏼 It just tells us one thing about you. You’re lazy.

Ok, so that may seem a little harsh, but really. What do you think it tells the people running busy blog sites? Ok, I’ll tell you.

When there are other artists going to the effort of reading actual blog sites and checking out radio sites to take the time out to email those sites, it tells us that, “hey, they made an effort”, Cool…then we open the email…and we’re either really loving it, or our jaw drops. Why?

The difference between an email with just a link and no introduction as to who you are, no information, no social media links to even see you, no hello…means goodbye.

Then there’s the Hi there, and some actual effort into spending a few minutes into your email is the difference in being heard and not.

  • Whatever you do, DO NOT play the follow and unfollow game. This is the worst! Just tells people you are not interested, really.

  • Have you ever heard a song or noticed a band or artist and thought to yourself, what a crap song, how did they get all the attention it did? Then you find a song that rocks your socks and think, this needs to be heard. Why hasn’t this artist been noticed?

The simple truth (generally) is that it is obvious to blogs, media and radio who is active and works hard. These artists, despite them perhaps not quite having an exceptional song, may only have a mediocre track, but is noticed because they are emailing, socialising, putting themselves out there, commenting and creating a following by getting involved. They are sharing other interests and engaging others. They are welcoming their community while building it.

Then there’s the artist who has unbelievable music who doesn’t communicate and only tells people when they have new music coming out and that’s it. Despite if that artist has gone to the effort of paying PR to distribute their music. They still need to make the most of it and get involved. It’s so unfortunate when this happens.

I have time and time again, tried to contact incredible musicians and artists asking if they would like to be featured, or asked if they could send their press release, chasing them up, only to get no response, no email back. Artists who are perhaps not aware that their music has been placed; blogs and radio would go to the effort in trying to reach out to them and tag them, and still no response. Not even recognition. After several times of trying to reach out to artists who have incredible music, they really only have themselves to blame in not responding or at least recognising the effort made to help them out. After all, they could have been asked for an exclusive interview.This is why so many great artists and great music goes down the gurgler and sucked in by those deep dark cracks never to be heard. 

While this all may seem a little rough for some, it is the unfortunate reality of what goes on, on a daily basis.

So, if you are a serious artist and want to be noticed, then get it together and treat your music like you would any other business. Get out there and do what you can to show others you are serious and worthy.

Oh, and one last point. Please, check to see if all your links are working on your website and social media pages.

There’s nothing worse (than the follow/unfollow game) than when we want to actually check out who you are, click on your link to be greeted with ‘Sorry, this page isn’t available. The link you followed may be broken, or the page may have been removed’.

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