Australian String Quartet creates new interactive adventure with experience design company, Sandpit







Australian String Quartet creates new interactive adventure with experience design company, Sandpit

Australian String Quartet

In the 250th anniversary of the great composer’s birth, the ASQ pays homage to Beethoven in a brand-new interactive experience for music-lovers young and old, presented in Melbourne, Brisbane, Sydney and at the Adelaide Fringe Festival.

The Quartet has teamed up with Sandpit, the experience design company behind exhibitions at ACMI (Melbourne), Arts Centre Melbourne, Google’s Creative Lab, the University of South Australia’s MoD (Adelaide), Beyond Blue, Penguin Books, Melbourne Zoo and more, to deliver Project Ludwig – an interactive journey into Beethoven’s sound-world, where the audience determines the program.

Deviating from the traditional string quartet performance, audiences will be able to participate in this interactive adventure by walking through the performance space gathering information about Beethoven’s famous Opus 18 string quartets, listening to excerpts through ‘bone-conductive sound technology’, and ultimately, using NFC-chip technology to vote for which movements they’d like the ASQ to perform. This show is designed to be enjoyed by everybody, regardless of age, classical music knowledge, experience or expertise.

Collaborations at the core, the State Library of New South Wales, Museum of Brisbane and SAHMRI (South Australia Health and Medical Research Institute) all join the project as presentation partners with the ethos of learning and discovery truly at the project’s core, and Adelaide-based luthier URTEXT Stringed Instruments joins as the project’s Listening Installation Partner.


“There are so many ways to enjoy music other than just sitting in a seat and quietly listening. We believe that behind every sound, lies a journey of discovery waiting to be explored. Through Beethoven’s stunning Opus 18 string quartets, with the inspiring and creative minds at Sandpit, we hope to help illuminate the path of musical discovery for everyone!” Francesca Hiew, Violin 2, Australian String Quartet


“Sandpit’s approach, as with much of our work, is to create an immersive, magical experience for the audience – where technology is hidden into seemingly ordinary objects that come to life during the performance.” Sam Haren, Creative Director, Sandpit


This is the second time the ASQ has created a new interactive listening experience for Adelaide Fringe audiences, following the success of its sell-out, five-star hit PitchFork, a collaboration with food experience producers Post Dining, which went on to win a Fringe Weekly Award for Best Interactive, Film or Digital Work  and currently shortlisted for an Adelaide Critics Circle award for Independent Arts Foundation Award for Innovation.


Melbourne Mon 24 February, 6.30pm, Melbourne Recital Centre (Salon)
Sydney Wed 26 February, 6.30pm, State Library of NSW
Brisbane Thu 27 February, 6.30pm, Museum of Brisbane
Adelaide Sun 1 March, 2pm & 4pm Mon 2 March, 6pm, SAHMRI Auditorium

Australian String Quartet creates new interactive adventure with experience design company, Sandpit

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